TIFFIN by chitra, a line of vegan spreads was seeking a brand identity and designs for package labeling and marketing collateral.
Tiffin (नाश्ता or சிற்றுண்டி) is a popular term for a light meal or snack with its origins in India.
ROLE
Art Director • Illustrator • Graphic Designer
The client intends to release a series of vegan spreads both sweet and savory including chutneys, jams, and pickles. The brand’s primary colors and vegetable motif seek to capture the earthy and healthy foods of India.
